Cookie Policy

Last updated: September 20, 2025

This Cookie Policy explains how EsaceriFru ("we," "our," or "us") uses cookies and similar technologies on our website esacerifru.com (the "Website").

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

2. How We Use Cookies

We use cookies for several purposes:

• Essential functionality: To enable core website features and ensure security
• Performance analysis: To understand how visitors interact with our website
• Functionality enhancement: To remember your preferences and improve your experience
• Marketing optimization: To deliver relevant content and measure advertising effectiveness

3. Types of Cookies We Use

Cookie Category	Purpose	Examples	Consent Required
Necessary Cookies	Essential for website functionality and security	Session management, form submission, security features	No
Analytics Cookies	Help us understand website usage and performance	Google Analytics, visitor statistics, page views	Yes
Functional Cookies	Remember preferences and enhance user experience	Language preferences, cookie consent choices	Yes
Marketing Cookies	Deliver targeted advertising and measure effectiveness	Facebook Pixel, Google Ads, remarketing tags	Yes

4. Specific Cookies We Use

Necessary Cookies

• cookiePreferences: Stores your cookie consent choices (localStorage)
• session_token: Maintains your session across page visits

Analytics Cookies (with consent)

• Google Analytics: _ga, _ga_*, _gid - Track website usage and performance
• Hotjar: _hjid, _hjSessionUser_* - Understand user behavior and improve UX

Marketing Cookies (with consent)

• Facebook Pixel: _fbp, fr - Enable targeted advertising on Facebook
• Google Ads: _gcl_au, NID - Optimize advertising campaigns

5. Third-Party Cookies

Some cookies are set by third-party services that appear on our pages. These include:

• Google Analytics: Web analytics service
• Google Fonts: Font delivery service
• Facebook: Social media integration and advertising
• YouTube: Video embedding service

We do not control these third-party cookies. Please check the respective privacy policies of these services for more information.

6. Legal Basis for Cookies (UK GDPR)

Under UK GDPR and the Privacy and Electronic Communications Regulations (PECR), we process cookies based on:

• Necessary cookies: Legitimate interest (essential for service provision)
• Analytics cookies: Your explicit consent
• Marketing cookies: Your explicit consent

7. Your Cookie Choices

You have several options for managing cookies:

Our Cookie Banner

When you first visit our website, you'll see a cookie banner with these options:

• Accept All: Consent to all cookie categories
• Accept Necessary Only: Only essential cookies will be used
• Cookie Settings: Choose specific cookie categories

Browser Settings

You can also control cookies through your browser settings:

• Chrome: Settings > Privacy and Security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Cookies and site permissions

8. Cookie Retention

Different cookies have different lifespans:

• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain until expiry date or manual deletion
• Our analytics cookies: Typically expire after 2 years
• Marketing cookies: Usually expire after 30-90 days

9. Withdrawing Consent

You can withdraw your consent for non-essential cookies at any time by:

• Clicking the "Cookie Settings" link in our footer
• Adjusting your browser settings
• Using the cookie preferences button on this page

Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.

10. Impact of Disabling Cookies

Disabling certain cookies may affect website functionality:

• Necessary cookies: Website may not function properly
• Analytics cookies: We cannot measure website performance
• Marketing cookies: You may see less relevant advertisements

11. Updates to This Policy

We may update this Cookie Policy periodically to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website.